Creative intelligence for creator commerce
The hook · 0:00–0:02
“This is me and my parents one hour before the gummies.”
why it works — Sets up a before/after payoff with family stakes and comedy in the first 2 seconds
The angle that sells it
Real-time knockout proof
"They're already sleeping. It's been about 35 minutes since we ate those. I dare you to try and fight these off."
receipts → @shopwithsmitty #1 ($396,910) and #2 ($271,020); @harideals #5 ($101,606) timeline version — ~$770K combined
⚠ ad-amplified — flagged, not hidden
chalk watched 8 videos for this decode, flagged which were boosted, and traced every claim to a creator and a dollar figure. Then it wrote the brief.
We don't scrape captions — we watch the videos. Hooks, scenes, pacing, angles, ad-flags, with per-video GMV on every claim.
Real 30-day GMV, personas built from watched content, contactability — the whole marketplace, not an opt-in directory.
Creators join by link, submit content, run as ads from your page or theirs. Approval feeds the ad pipeline the moment you say yes.
Commission on attributed sales or a royalty on ad spend. Amounts never change; reversals are entries. Every dollar traced to its order, its ad, its creator.
Other platforms ask brands to upload a brief.chalk writes it — from evidence.
Open the app